Brand architecture

Four pillars. One accountable partner.

Dhiyo is a branded house. One master brand, Dhiyo Innovations, carries all the trust. Four pillars describe what we do: Dhiyo Digital, Dhiyo Labs, Dhiyo Systems and Dhiyo Studio. Offerings and products sit beneath them, and every one of them carries the Dhiyo name.

The pillars in 3D

What each pillar builds

Pick a pillar to see the kind of work its specialists build, from enterprise software to smart buildings and immersive galleries.

Web, software and platforms

Dhiyo Digital

Dhiyo Digital builds secure, scalable web, mobile and enterprise platforms, and keeps them running long after launch.

Explore Digital

R&D, AI and prototyping

Dhiyo Labs

Dhiyo Labs turns bold ideas into working prototypes, using AI, computer vision and connected devices, then shows you with evidence what is worth building.

Explore Labs

Integration, infrastructure and smart environments

Dhiyo Systems

Dhiyo Systems designs, integrates and maintains networks, infrastructure, IoT and automation, so your devices, buildings and software work as one system.

Explore Systems

Immersive & 3D experiences

Dhiyo Studio

Dhiyo Studio designs and builds 3D, AR and VR experiences that explain, persuade and stay with your audience long after they leave.

Explore Studio

The four levels

From the company to every product

The four levels of the Dhiyo brand architecture
LevelWhat it isHow it is namedExample
1. Master brandThe company: it signs contracts, invoices clients and owns the reputationDhiyo Innovations (first mention), Dhiyo (after)Dhiyo Innovations Private Limited
2. PillarsAreas of expertise, each with its own specialists"Dhiyo" + pillar nameDhiyo Systems
3. OfferingsPackaged services with a fixed scope and priceA plain descriptive nameInnovation Sprint, Site Survey and Network Audit
4. Products and platformsSoftware Dhiyo owns and licenses to many clients"ProductName by Dhiyo"DVMS by Dhiyo

The pillar charter

Each pillar owns a clear area

Each pillar owns a clear area, and hands work to another pillar where that area ends.

  • 01

    Dhiyo Digital

    Web, software and platforms

    Owns
    Business applications, web and mobile apps, MVPs, cloud-native software and DevOps, BI, application security, IT consulting
    Hands over to
    Systems for hosting hardware and networks; Labs for AI features
    Typical buyer
    CIOs, CTOs, business heads, founders
    Explore Digital
  • 02

    Dhiyo Labs

    R&D, AI and prototyping

    Owns
    AI and machine learning, computer vision, generative AI, IoT prototypes and sensor analytics, digital twins, proofs of concept
    Hands over to
    Digital or Systems, to scale what has been proven
    Typical buyer
    Innovation, R&D and operations heads
    Explore Labs
  • 03

    Dhiyo Systems

    Integration, infrastructure and smart environments

    Owns
    System integration, IT infrastructure, computer networking, IoT deployment, home and building automation, security and surveillance, AV and show control, managed services
    Hands over to
    Digital for software; Labs for analytics and AI
    Typical buyer
    IT and facility heads, builders and developers, PSUs, homeowners
    Explore Systems
  • 04

    Dhiyo Studio

    Immersive & 3D experiences

    Owns
    AR and VR, 3D visualisation, interactive content, projection content, and the story and design of exhibits and experience spaces
    Hands over to
    Systems for hardware and installation; Digital for apps
    Typical buyer
    Marketing, brand, training and museum teams
    Explore Studio

How the pillars work together

Most engagements use more than one pillar

Most Dhiyo engagements use more than one pillar, led by one project lead. Every engagement has one lead pillar and one project lead. The lead pillar is the one that carries the most delivery risk.

  • A museum gallery

    1. Dhiyo Studio Leadleads the story, design and content
    2. Dhiyo Systemsintegrates projection, audio and show control
    3. Dhiyo Digitalbuilds the ticketing and audio-guide apps
    4. Dhiyo Labsadds visitor analytics
  • A smart campus

    1. Dhiyo Systems Leadleads the network, CCTV and building automation
    2. Dhiyo Labsadds AI video analytics and energy forecasting
    3. Dhiyo Digitalbuilds the facility dashboard and visitor app
  • A smart factory pilot

    1. Dhiyo Labs Leadproves a computer-vision inspection prototype
    2. Dhiyo Systemsrolls out cameras, sensors and the plant network
    3. Dhiyo Digitalturns it into a production system with dashboards
  • A product launch

    1. Dhiyo Studio Leadcreates the AR configurator and designs the event stall
    2. Dhiyo Systemsinstalls the stall's screens and AV
    3. Dhiyo Digitalconnects leads captured at the event to the sales system

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